Campaign banner: United by sports, active for life, with five athletes and the 6 to 15 February 2026 dates

OMGADOpen Masters Games Abu Dhabi 2026

We conducted a sports event for Open Masters Games Abu Dhabi 2026 (OMGAD). We established the visual direction for three integrated campaigns over three months. Each campaign was built around a master key visual (KV), expanded across social media, event branding, internal communications, video production, athlete photography, and campaign collateral to create a unified brand presence.

The five lamppost banners side by side: Your time to shine, Your time to shine, Your sport your way, Take your first step, and United by sports, active for life
Blue lamppost banner with a smiling athlete: Your time to shine
Orange lamppost banner with an archer: Your time to shine
Yellow lamppost banner with a cyclist: Your sport, your way
Green lamppost banner with an athlete: Take your first step
Lamppost banner with six athletes: United by sports, active for life
Campaign key visual: athletes from different sports under the line Join, support and experience the thrill
Event flyer with the athletes, key figures and the 6 to 15 February 2026 dates
Hanging banner with a cyclist: Are you ready?
Branded display tent mockup for the Games
Campaign wrap across the top of a building
Campaign billboard beside a highway, seen from a footbridge
Red and green campaign wrap on a building facade
Campaign banner along a highway beside a tower
Illuminated campaign billboard at night
Campaign flags along a cycle path
Tall campaign banners hanging in a public hall
Campaign on a ceiling-hung screen
Welcome to the Games on a screen above a car park exit
Games display at a university event
Athletes and officials at a ribbon cutting
An official speaking to the press on the event floor
Officials with accreditation passes on the sports field
Guests seated in a majlis at the Games
The Games exhibition hall from above
The team at night in front of the illuminated venue
Installing flags beside a car
Billboard reading United by sports, active for life, with athletes from six sports
Lightbox poster on an Abu Dhabi street at night: In Abu Dhabi, we meet
Hanging banner with an archer: Where passion meets purpose
Hanging banner with a swimmer: For a healthier future
Hanging banner with two athletes: Masters are built, not born
VIP vehicle wrapped in the Games’ wave and arch patterns
Campaign billboard beside an Abu Dhabi road
Campaign billboard above a highway at dusk
Long campaign banner along a road, seen from a car
Street poster lightbox with the campaign
City bus wrapped in the campaign with the dates and website
Campaign bus wrap on a passing city bus
Large campaign poster in a terminal hall
Long campaign banner across a concourse wall
Campaign lightbox poster on an indoor wall
Red Games stand at an exhibition
The Join the movement flyer held in hand
Two officials shaking hands with a trophy in front of the IMGA arch
Visitors at a stand in the Games exhibition hall
Guests and athletes at the welcome